1982

Established

Founded by veterinarian Les Porter BVMS FRCVS who worked in New Zealand on trace elements and vitamins that were hypovitaminosis.

Les recognised the importance of scientific advancements that improve production and support animal health, which are crucial for vets and farmers.

1992

Launched first trace element product

Launched Pardevit, our first trace element product for ruminants and horses into the UK market. This drench range expanded to include Pardevit E, which contains more minerals and vitamins for growth and development. All products are still sold internationally.

In 1992, we also manufactured copper products for Bayer and Pfizer.

1996

Launched first trace element bolus

Introduced a bolus with unique leaching technology – the long lasting bolus (branded Tracesure) into the UK market. This innovation was a major turning point in the industry and is still sold internationally.

1999

Launched first copper product

Manufactured private labels for Butler and Henry Schein, and manufactured and launched our Copasure brand, our first copper only range into the UK and Republic of Ireland markets. Today Copasure is also sold in the USA.

1996

Launched first trace element bolus

Introduced a bolus with unique leaching technology – the long lasting bolus (branded Tracesure) into the UK market. This innovation was a major turning point in the industry and is still sold internationally.

2018

Acquisition by Carr’s group

Acquired by Carr’s group, an international business with a long history of innovation and technology, and significant interests in agriculture and engineering.

2021

Achieved GMP+ FSA certification

Achieved the Good Manufacturing Practice (GMP+) Feed Safety Assurance (FSA) internationally recognised certification, designed to ensure product safety across the feed supply chain.

We have also achieved FEMAS, encompassing all the operations and activities of Animax, including the safety and specification of product supplied

2022

Introduced automated manufacturing

Introduced the next generation of unique leaching boluses enabled by our patented manufactured process.

We also continue to explore means of reducing our environmental impact. Look out for our ‘Packaging 100% recyclable’ statement and logo, and solar panels on every roof of our factory.

Rebranding of product range

All Animax product ranges underwent a rebrand to simplify the branding, create bold visual imagery, and strengthen our messages.

2023

New technology and launch of new product Tracesure Cattle XL

Tracesure cattle XL enables farmers to supply cattle over 500kg with enough trace elements for 6 months in one application.

Using new waxed-groove diffusion technology, allows the product to contain the highest levels of trace elements in a single application compared to any other bolus on the market.